Sunday, December 29, 2019

1984 By George Orwell - 1038 Words

1984 by George Orwell Brittany Beard Creative Writing 12/14/17 Abstract In this essay, I will use three sources to develop an answer to the question: â€Å"What relevance does Orwell’s text, 1984, written in 1948, have on today’s society?†. I will discuss today’s society’s use of words used in, 1984. The sources given are all relatable, but i have chosen these three, because I can give a better reasoning to how they are relatable. I must include Citations for all information I have provided from each article, and put all information together in a eloquent essay. In Orwell’s, 1984, Winston Smith is part of the outer party. He works with the Department of the Ministry of truth, which is part of the†¦show more content†¦There are suspicions that the government use through devices with the ability to to scan our facial features to watch us. It’s kind of scary to know that the government has the ability to do that. In George Orwell’s book â€Å"1984† they had telescreens, which can be related to the new devices that scan faces. Wiston feels like the telescreens are watching everyone, and the new face scanners today could be watching us in the same way. There is a new cell phone that came out that allows you to unlock your phone without touching your screen, it just scans your face. Anything with the ability to capture a picture of your face has the ability to allow the government to watch you. Are we being tracked by the government through our cell phones? In an excerpt from â€Å"Court case asks if ‘B ig Brother’ is spelled GPS† by Adam Liptak from The New York Times, they explain how the the Fourth Amendment could be replaced by new surveillance. There have been many court cases that have proven how George Orwell’s â€Å"1984† is becoming more pragmatic everyday. The global tracking system is being used as surveillance, in â€Å"1984† they are being watched everywhere by everything. They are being watched from helicopters, telescreens, children, and just about everything. Facebook, Instagram, snapchat, and twitter are all major social media websites that people are on everyday, they are changing everyday. On eachShow MoreRelated1984 by George Orwell842 Words   |  4 Pages            1984, by George Orwell, is a novel that is ultimately about a totalitarian form of government and its negative aspects that it imposes on society. The readers clearly see that George Orwell opposes this form of government because it limits not only freedom s, but the idea of freedom itself. The idea of pure freedom is shattered as we see the protagonists mission to overthrow Big Brother fail. Big Brother may have not even been real. However, the fear that this imaginery person/ organizationRead More1984 by George Orwell590 Words   |  2 Pagesworld of 1984 technology is used to spy and intimidate society, and it is unlike our current society that uses the technology for safety reasons. In the book 1984 their government uses force and telescreens to brainwash their community to believe something else. In todays world we use our advance technology to better our community and make it safer for others. The technology of cellphones and cameras are not creating a world like 1984 because in our current society it is more free than 1984. WhileRead MoreOrwell s 1984, By George Orwell1617 Words   |  7 Pagesgovernment. Correlating with the basis of being human, humanity is the building blocks of human life, which goes to show its importance, but what if the blocks were being taken away one by one? In the novel, 1984, by George Orwell, these blocks were being stripped away from the citizens every day. Orwell gives the readers insight in a world where technology inhibits daily life, humans lack intuition, and the repression of individuality. For instance, technology today is so prevalent in our daily livesRead MoreOrwell s 1984 By George Orwell2061 Words   |  9 Pagescorrupt thought,† states George Orwell, a well-known author, showing how powerful words are, to the point where they can influence the thoughts of people. This is a common theme throughout history, referred to as propaganda, where those in control present words and information to the public to change their opinion on ideas, causes, or policies. The use of propaganda appears in many forms of literature, but it is an especially prominent idea in the novel 1984 by George Orwell. The plot centers on WinstonRead MoreThe Novel 1984 By George Orwell1332 Words   |  6 PagesINHUMANITY. WHAT CORE ELEMENTS OF HUMANITY THAT NOVEL EXPLORES? George Orwell’s novel ‘1984’ shows the crucial need for love, independence, hope and freedom in the midst of inhumanity. Bob Dylan once said â€Å"No one is free, even the birds are chained to the sky (Dylan, n.d)†. In ‘1984’ Winston attempts to remain human whilst everyone he knows is doing otherwise. That is until he meets Julia, a young woman who surfaces desire and hope in him. Orwell shows the core elements of humanity such as independenceRead MoreGeorge Orwell s 1984 919 Words   |  4 Pagesattitudes of its citizens. George Orwell examines the dangers of this flawed relationship between government bodies and individuals. In 1984, he illustrates the worst possible outcome, a corrupt tyrannical government creating a dystopian world filled with lifeless citizens. Orwell explores the consequences of a totalitarian society in 1984 through the struggles of Winston, the manipulations of O’Brien, and the perfection of Winston. Once Winston is confined in the Ministry of Love, 1984 examines the characterRead MoreThe Novel 1984 By George Orwell954 Words   |  4 PagesThe novel â€Å"1984† by George Orwell exemplifies the issues of a government with overwhelming control of the people. This government controls the reality of all of their citizens by rewriting the past, instilling fear, and through manipulation. This is an astounding story because of the realistic qualities that are present throughout the text about an extreme regulatory government and its effects. This society is overwhelming consumed with the constructed reality that was taught to them by Big BrotherRead MoreAnalysis Of 1984 By George Orwell954 Words   |  4 PagesSophie Moore Mrs. N. Finley E209R3 – 1984 literary analysis 27 January 2015 Symbolism throughout 1984 The novel 1984 is a futuristic totalitarian society where everyone is kept under close surveillance and is forced to follow all rules and laws of the state. The novel 1984 was written by George Orwell and published in 1950. The main characters were Big Brother, Winston Smith, Julia, O’Brien, Syme and Emmanuel Goldstein. Winston Smith is a low man on the totem pole when it came to the ruling PartyRead More1984 by George Orwell811 Words   |  3 Pages1984 is a cautionary tale, where Orwell is warning the society of possible government takeover. This novel caution people to keep in mind the actions that government is taking. The reason behind this novel was World War II. It’s not a secret that post world war era looked very socialist in order to avoid future wars. Nations like Soviet Union and different European Nations practiced socialism to avoid future uprisings against the government. To some extent his warnings actually turned out to beRead MoreDehumanization In 19 84 By George Orwell1579 Words   |  7 PagesGeorge Orwell utilizes his novel 1984 to pass on that individuals, as a species, are greatly vulnerable to dehumanization and abuse in the public arena. Orwell shows how an administrations control of innovation, dialect, media, and history can persecute and debase its subjects. In 1984 the political control of innovation persecutes the general population of Oceania and prompts the defeat of independence and of the qualities that characterize mankind. Telescreens and the Internet are utilized not

Saturday, December 21, 2019

Essay on Abstinence is Not Always the Answer - 2321 Words

Teenage pregnancy is a new form of epidemic that is sweeping across the nation worldwide. No one can actually point fingers on who is to blame or why this situation has increased in numbers over the past years. As years progress and society changes, people have been adjusting to the fact that teenagers are getting pregnant, and that there is nothing we can do to change it. Although many think that teenagers make mistakes and that pregnancy is an automatic consequence, there is a way to prevent this outcome from happening. By introducing different kinds of sex education programs at an earlier age, the teenage pregnancy rate will decrease. Even though we cannot eliminate the problem, we can educate our teenagers so that this issue can be†¦show more content†¦Therefore, sex education should be taught to students at the age of ten or in the fifth grade. Within the sex education curriculum, fifth graders should begin the journey by learning about their bodies and how it works. Si nce most kids in this age group start going through puberty, they should know why these changes are occurring. As they move onto middle school, their sex education courses should focus on the abstinent method. The reason is because most parents fear that if their child is exposed to a comprehensive method too early they will engage in that sort of activity. In the seventh grade, a more comprehensive method will be administered, rather than teaching solely about abstinence. According to Eli Coleman, director of the program in human sexuality at the University of Minnesota Medical School, â€Å"comprehensive sexuality education approaches are effective in delaying the onset of sexual activity and have the advantage of increasing the likelihood of individuals acting responsibly by protecting themselves and their partners by using condoms and other forms of contraceptives to prevent sexually transmitted infections and unplanned pregnancies† (Pan). They are also introduced to way s of having safe sex. They are taught how to use contraceptives properly, and where they can obtain birth control. As children becomeShow MoreRelatedShould Teenagers Have Access to Birth Control1648 Words   |  7 Pages1960. Since then there have been many more contraceptives approved over the years. None of these are 100% effective. Some are more effective than others. The only one that is 100% effective is abstinence. Pregnancy, STD’s, and HIV are some of the dangers that are involved with teens and sex. Yes, abstinence is the best choice and the only one that is 100% effective from these dangers. I do think that teens should be taught that this is the best choice that they could make. Will all teens make thisRead MoreShould Sex Education Be Taught?1553 Words   |  7 Pagesparents, educators, religious groups, and society. Some people believe in abstinence only curriculum while others believe a comprehensive curriculum is more effective. Values, beliefs, and funds can affect how students are being taught. It is important that we pick a curriculum that works best for the students. Sex education can vary in what they teach to the students about sexuality such as, contraceptives, STI/HIV, and abstinence. In different schools they are being taught different skills. AccordingRead MoreNeonatal Abstinence Syndrome ( Nas ) Is The Dependency That An Infant Essay1427 Words   |  6 PagesNeonatal Abstinence Syndrome (NAS) is the dependency that an infant develops towards any type of narcotic when they are subjected to the substance during development. These may include alcohol, oxycodone, heroin, codeine, and many more addictive substances. With very few effective treatments for Neonatal Abstinence Syndrome, this condition is heinous to those who are suffering from it as well as those close to them. This dependency is due to the overuse of any type of addictive substance by the motherRead MoreDistribution of Condoms in Schools872 Words   |  4 PagesFourteenth Amendment rights. The only group that has not been fully involved in this opinion is the teenagers themselves. Most teenagers state that even if they are not sexually active, refraining from sexual activity is very difficult. Abstinence is especially difficult in a society that seems to promote premarital sex, as long as it is â€Å"safe† sex. The support that used to come from authority figures like parents and a school officials is collapsing, because of distributionRead MoreThe Health And Safety Code Section 85.007 Education Program1323 Words   |  6 Pagesnothing to the imagination and making adolescents everywhere question why and wonder what that is. As children we are taught that abstinence before marriage is the right way to live, and engaging in such activities is wrong and bad for your health. The Texas Health and Safety Code Section 85.007 Education Program for Minors part B states â€Å"(1) emphasize sexual abstinence before marriage and fidelity in marriage as the expected standard in terms of public health and the most effective ways to preventRead MoreSex Education And Its Effects On The Body And Physiology1507 Words   |  7 Pagesunwilling or unable to properly educate their children about sex, forcing them to seek out less credible sources. If schools are permitted to teach sex education, then they can provide consistent, credible and accurate answers to students. Historical perspective For many years, abstinence-only sex education has been the only accepted behavior. In the late nineteenth and early twentieth centuries, sex education was taught by Victorian values, making everyone believe that unwanted pregnancies and STD’sRead MoreSexual Education Is An Invaluable Part Of The Public School Curriculum1196 Words   |  5 PagesParents are supposed to help guide their children through life, answer the multitude of questions they have with answers many learnt from personal experience. Parents have the ability to shine light on subjects that are sometimes difficult to discuss. Unfortunately, this is not always the case and in many instances a child would be left astray. That is, of course, if there was not a secondary source available full of the same wisdom a parent could provide. In particular, when it comes to sexual educationRead MoreSex Education Are Essential For Teens1479 Words   |  6 Pagesparents feel uncomfortable talking about the topic with thei r children and they believe teaching their children about sex can end up encouraging them to engage in sexual intercourse. Due to that, parents and schools try to emphasize the importance of abstinence. Parents and schools try to teach children to never have sex until they are married. However, this program is flawed because it promotes a bias perspective. The goal of the program should be to inform and educate children on every aspect of sexualRead MorePremarital Sex1099 Words   |  5 Pagesbecause they thought it would bring them to reality where in fact it would lead them to destruction of their bodies. They are not satisfied about what their parents and elders say about sex because they want to experience it themselves for them to answer the question build up on their mind about sex. 2. Environmental Influence – another reason why people engage to premarital sex is because of the influence of the people around us. If you look around you’ll notice that girls wear clothes that areRead MoreShould Abortion Be Legal? Essay1427 Words   |  6 PagesThe answer to the question should abortion be legal is a resounding no. There are always alternatives to abortion, despite whether people acknowledge them or not. This is the case, especially, in instances such as a rape or a cephalopelvic disproportion; the cases where people say there is ambiguity in the morality of abortion. Although this is not the most popular answer among citizens, abortion just has no real reason to be legal. Although there will be much opposition to the claim, when abortion

Friday, December 13, 2019

The Characters in Troilus and Criseyde Free Essays

Characters Achilles, warrior who kills Troilus and Hector in battle Antenor, a soldier held captive by the Greeks, led to the fall of Troy, traded for Criseyde’s safety Calchas, a Trojan prophet who joins the Greeks Criseyde, Calchas’ daughter Helen, wife to Menelaus, lover of Paris Pandarus, Criseyde’s uncle, advises Troilus in the wooing of Criseyde Priam, King of Troy Cassandra, Daughter of Priam, a prophetess at the temple of Apollo Hector, Prince of Troy, fierce warrior and leader of the Trojan armies Troilus, Youngest son of Priam, and wooer of Criseyde Paris, Prince of Troy, lover of Helen Deiphobus, Prince of Troy, aids Troilus in the wooing of Criseyde Synopsis Criseyde, the daughter of the seer Calchas, lives alone in Troy after her father abandons the Trojans to help the Greeks. Eventually she catches the eye of Troilus, a man who had previously scoffed at love, and becomes the object of his overwhelming desire. With the help of Criseyde’s uncle Pandarus he wins her love but soon loses it when the Greeks and the Trojans conduct an exchange of prisoners. We will write a custom essay sample on The Characters in Troilus and Criseyde or any similar topic only for you Order Now Calchas, who knows of Troy’s imminent destruction, persuades the Greeks to exchange Antenor for his daughter and thus saves her from the doomed city. Criseyde promises Troilus that she’ll return to him after ten days but once she’s back in the care of her father she realizes the impossibility of her promise. Resigned to her fate, Criseyde yields to the flirtations of Diomedes, and her love for Troilus fades. When Deiphobus wins the armor of Diomedes, Troilus discovers a brooch he gave Criseyde upon her departure pinned to it. Heartbroken, he tries to find Diomedes and take his revenge during battle but after slaying many is in his turn killed by Achilles. As his spirit goes to heaven he reflects on the absurdity of all life itself. work cited Wikipedia online encyclopaedia How to cite The Characters in Troilus and Criseyde, Papers

Thursday, December 5, 2019

Essay about the Holidays

Question: Write an essay about theholidays. Answer: Introduction Holiday is defined as an extended period of leisure and recreation which is enjoyed with family, friends or alone. Holidays and be classified into two different categories, activity holidays and flop out holidays. Body It is advantageous to go for activity holiday than to take part if flop out holiday. Holidays are meant to a respite to mind, body and spirit. Participating in various activities like swimming, diving and others makes the holidays adventurous and it helps to have new experience in life. Flop out holidays means to eat and drink during the holidays, avail spa and sunbath and completely relax during the holidays. Partaking in activity holidays would help to explore new things and would introduce the person to new locations with incredible surroundings, which would be otherwise inaccessible. Adventurous sports like kayaking, rafting and cycling are the most enjoyed sports in activity holidays. Flop out holidays would help the body to rest and relax and it would not lead to have new experiences and adventures. Conclusion Thus, it is better to participate in activity holidays rather than flop out holidays. This is because adventures and new experiences would refresh the mind more than relaxing and pampering oneself.

Thursday, November 28, 2019

Advertising and sale promotion for enterprise car renter Hemel Hempstead Branch

Adverting and sales promotions are integral parts in a product cycle; they are tools of an effective marketing strategy. Advertising We will write a custom critical writing sample on Advertising and sale promotion for enterprise car renter Hemel Hempstead Branch specifically for you for only $16.05 $11/page Learn More How well a company markets its products has an effect on the success of the product, the car rental business in the United Kingdom is on the rise, there is high competition in the industry thus to remain competitive, a country need to develop effective adverting and sales promotions approaches (Barney, 2007). When developing an international marketing strategy for car rentals, the company needs to consider some crucial factors that are likely to affect the campaigns. Enterprise car renter has opened a new branch at Hemel Hempstead, Hertfordshire UK; this paper discusses adverting and sales promotions that can be effective for a rent-a-car company. Advertising Advertising is a continuous process where a company creates awareness and sells special attributes that its company has; it is a tool of marketing, which aims at creating a close linkage between customers and a company’s products. As much as people may have the idea that there are rental companies, the specific company need not to assume that people will flow in its premises, it needs to develop strategies that define its packages and how its services are. Advertising creates awareness of a company existence and offers the company a chance to sell its strong holds to the people. To create an effective adverting system between Enterprise car renter in the United Kingdom and the target market, the company should undertake different options depending with the specific target market it will be targeting. An effective marketing campaign covers all the likely buyers of the product. To market the car rental services, takes two folds, guaranteeing the target ma rket that the vehicles operated by the company are quality and the drivers and the rental contract are good. Communication is an integral part of advertising, advertising is all about how effectively one is able to communicate on the existence of a certain product. Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company needs to adopt an integrated Communication marketing strategy (MARCOM), to support the system and tools of advertisement that the company aims at suing; MARCOM is a marketing strategy that incorporates different marketing strategies to have one strategy that can effectively fight their competitors. The areas that the approach looks into/ the approach that the communication strategy looks into are developing effective advertising strategy, adopt a personal selling strategy when appropriates, create good Public relations and the use direct marketing. Marketing strategies that incorporate the four dimensions of communication will be effective. To venture the market, the company should use a penetration pricing approach; the model advocates for a low pricing method where an organization sets its prices at a low rate than that offered by the competitor; the aim of the approach is attack a large mass of people to the products. When the company comes with low offers, then it is likely to attack a large population of customers and build its brand name through the large customer base. In most cases, the penetration-pricing model is the price that a company has to break even. Initial adverts should assist the company to penetrate the market with its services and the focus should be shifted from making a financial gain. The tools of communication that the company should use are electronic media communication, print media, internet and word of mouth (Kerin Peterson, 2009). Electronic media adverts There are a number of electronic media that the company can use, they include televisions, radios, the internet, billboards and mobile phones, when using this approach, the most important aspect to consider is to structure catching adverts and play them when the target market is expected to be using, listening, or watching the media.Advertising We will write a custom critical writing sample on Advertising and sale promotion for enterprise car renter Hemel Hempstead Branch specifically for you for only $16.05 $11/page Learn More Print media They include periodicals and dailies, brochures and magazines, when advertising using the print media, a selection of the media that will reach the target customer is crucial, brochures should be placed in areas that the target customers are likely to pass by. Sales promotions Selling is an activity in the entire marketing where a company embarks on measure that will persuade a customer to part with resources for value offered by the company. However, all marketing efforts aim at supporting selling activities. Marketing is the simulating force for sales; it creates a path and foundation that sales people can build on. Marketing improves the environment of sales where they may call sales people to assist them in expanding and creating more market for goods and services like sales promotions, advertising, and creating new sales channels. There is much interaction between selling activities and marketing activities. They have a similar goal of creating awareness and more business for a company but they do it at different levels In a successful sales promotion strategy, the company should consider 4Ps of marketing, however, the most important elements to consider are: Target market The sales and promotion strategy should be responsive and catching to the target market; different markets require different approaches to marketing so the company should consider the best approach for a particular market; sales approaches include discounting and spe cial arrangements with the customers. The kind of cars available for hire are likely to be used by different classes of people, the sales men should be aware of the category of vehicles to sell to which class of people.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Use of personal selling The company should use a personal selling approach to target the potential customers. When using personal selling, the company should take advantage of technological developments like social networks and mobile phones. The marketing departments should develop close relationship with customers a move that will facilitated the development of customer loyalty. Direct selling is also crucial in the development of strong brand name and collection of customer information necessary for product improvement and differentiation (Barney, 2007). A strong element of direct selling is the use of sales people who are well versed with the target market, they should be sent to companies, individuals and government institutes. The company should use pull and push strategies of sales promotion: Under the push approach, a company uses the available resources to create awareness and make product affordable to the target customer. It is an approach, which uses discounts, and low pricing that are irresistible to customers. Under the pull approach, massive advertisements and persuasion mechanisms are adopted to ensure that an organization’s products knowledge of existence has been created. The end user and the promoters are at close links and interact in the course of advertising. Conclusion When Enterprise car renter opens a new branch in the United Kingdom, it needs an aggressive advertising and sales promotion exercises, the main concern is creating awareness and increasing the market base. Depending with the target market, the advertising and sales promotion to adopt varies, it is important for a company to understand the target market and develop effective sales and advertising strategies. References Barney, J. (2007).Gaining and sustaining competitive advantage (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall, Kerin, R. Peterson, R (2009). Strategic Marketing Problems: Cases and Comments (10th ed.). Pearson Education. This critical writing on Advertising and sale promotion for enterprise car renter Hemel Hempstead Branch was written and submitted by user Claire Kane to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

Free Essays on Rock Music Over 20th Century

Rock is a topic not often touched on because of its complexity and its evasion by conservative adults. Often viewed by them as â€Å"a bunch of noise†, Rock music is very complex. In fact â€Å"It's stylistic scope is too broad to be encompassed by any single definition† (Groliers Encyclopaedia). The nearest definition suggests a kind of music that represents and speaks for the teenage society. This music is characterised by using a heavy beat. In this musicology, I intend to describe the technical aspects that make Rock Music what it is. I'm also going to divide Rock music into four sections: Rock of the 50's, of the 60's, of the 70's and of the 80's. Within these sections I'm going to discuss several sub-topics such as famous composers and groups, and characteristics of the music. Rock music shares many technical aspects. Most rock music is based on the same harmonies as Western music, especially the tonic, subdominant, and dominant chords. The series of chords known as the 12-bar blues is based on these three chords and has figured prominently in certain styles, especially Rock & Roll, Soul Music, and Southern Rock. Other common harmonic devices include the use of a drone, and the parallel movement of chords, originating from a technique on the electric guitar known as bar-chording. Many elements of African American music have been a continuing source of influence on rock music. These characteristics include riffs, emphasising the second and fourth beats of each measure, and dense buzzy-sounding tone colours. The 1950’s marked the birth of Rock n’ roll. Alan Freed was the first disc jockey and concert producer of rock and roll. Freed was the man responsible for with coming up with the name of Rock & Roll in 1951. This opened the door to white acceptance of black music, replacing white cover versions of songs written by Blacks in favour of the R&B originals. It was ironic that the term Freed was using to make rhythm and bl... Free Essays on Rock Music Over 20th Century Free Essays on Rock Music Over 20th Century Rock is a topic not often touched on because of its complexity and its evasion by conservative adults. Often viewed by them as â€Å"a bunch of noise†, Rock music is very complex. In fact â€Å"It's stylistic scope is too broad to be encompassed by any single definition† (Groliers Encyclopaedia). The nearest definition suggests a kind of music that represents and speaks for the teenage society. This music is characterised by using a heavy beat. In this musicology, I intend to describe the technical aspects that make Rock Music what it is. I'm also going to divide Rock music into four sections: Rock of the 50's, of the 60's, of the 70's and of the 80's. Within these sections I'm going to discuss several sub-topics such as famous composers and groups, and characteristics of the music. Rock music shares many technical aspects. Most rock music is based on the same harmonies as Western music, especially the tonic, subdominant, and dominant chords. The series of chords known as the 12-bar blues is based on these three chords and has figured prominently in certain styles, especially Rock & Roll, Soul Music, and Southern Rock. Other common harmonic devices include the use of a drone, and the parallel movement of chords, originating from a technique on the electric guitar known as bar-chording. Many elements of African American music have been a continuing source of influence on rock music. These characteristics include riffs, emphasising the second and fourth beats of each measure, and dense buzzy-sounding tone colours. The 1950’s marked the birth of Rock n’ roll. Alan Freed was the first disc jockey and concert producer of rock and roll. Freed was the man responsible for with coming up with the name of Rock & Roll in 1951. This opened the door to white acceptance of black music, replacing white cover versions of songs written by Blacks in favour of the R&B originals. It was ironic that the term Freed was using to make rhythm and bl...

Thursday, November 21, 2019

Collecting Information and Forecasting Demand Essay

Collecting Information and Forecasting Demand - Essay Example The last component is the model of marketing which refers to the model that is followed by an organization and its marketing team in developing and implementing marketing plan in order to increase the sales and awareness of an organizations goods and services. One of the most important part of the marketing intelligence system is internal records of the system and these records are essential as they help in identifying and differentiating between those marketing process that are operating in an effective and efficient manner and those systems that are ineffective and inefficiently operating. Example of one such record are the sales invoices of an organization and these sales invoices help in depicting the sales level of different products and services of a company (Kotler, 2012). If the sales invoices depict that the sales of a particular good and service has declined, the information can be useful in identifying the reasons that led to the decline and can even help in identifying so lutions to increase